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Marketing Automation lets digital marketers implement an entire digital marketing strategy without having to manually send out every component of the campaign. Automation tools can help you to identify your ideal audience, design the right content that speaks directly to them and automatically trigger communications based on a pre-defined schedule or customer behaviour.
80% of Marketing Automation users saw their number of leads increase and 77% increased their conversions with the platform.
Marketing Automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead.
77% of CMOs at top-performing companies said that their most compelling reason for implementing marketing automation is to grow revenue.